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How to market your business on Facebook

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We found this and thought we would share it with you… Facebook allows marketers to stay connected with people throughout their day whether they are on their computers or mobile devices, at home or at work, watching TV or shopping with friends. This allows businesses to create rich social experiences, build lasting relationships and amplify the most powerful type of marketing – word of mouth.

Connecting with people is just the beginning. In the pages that follow, you will find best practices for reaching your businesses objectives on Facebook.

    The Facebook ecosystem
    Five guiding principles
  • Build a strategy that is social by design
  • Create an authentic brand voice
  • Make it interactive
  • Nurture your relationships
  • Keep learning
Facebook by objective
  • Foster product development and innovation
  • Generate awareness
  • Drive preference and differentiation
  • Increase traffic and sales
  • Build loyalty and deepen relationships
  • Amplify recommendation and word of mouth
  • Gain insights

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